With this guide, you can produce your own professional business plan without hiring a consultant. This is a fast, quick, and proven method of creating a business plan that will allow you to (i) approach potential investors, or (ii) show to stakeholders of the business - employees, banks, shareholders, etc. This business action guide covers the following steps to prepare a professional business plan that will help you project to grow and prosper. You will learn how to: (i) Develop the market opportunity (ii) Address the core value the product or service delivers (iii) How to strategize and implement a marketing plan (iv) Create a mission and vision for company (v) How to write a professional and detailed sector analysis (vi) Competition profiling (vii) Strength and weakness assessments (viii) Financial summary (ix) Management team (x) And much more! 1. Language: English. Narrator: Jonathan Robbins. Audio sample: http://samples.audible.de/bk/acx0/051283/bk_acx0_051283_sample.mp3. Digital audiobook in aax.
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.
The War for America´s Soul looks seriously at whether America will survive this liberal attack on our freedoms, our religious rights, and our privacy rights. Will our economy survive? Will our American values survive? The liberal template is exposed, and the Republican weaknesses are revealed. Are our best days ahead of us or behind us? This is a thought-provoking analysis and an enjoyable listen. Learn a very practical three-step strategy to save America and make America great again. 1. Language: English. Narrator: Charles Marunde. Audio sample: http://samples.audible.de/bk/acx0/106953/bk_acx0_106953_sample.mp3. Digital audiobook in aax.
Diane Arbus was one of the most brilliant and revered photographers in the history of American art. Her portraits, in stark black and white, seemed to reveal the psychological truths of their subjects. But after she committed suicide at the age of 48, the presumed chaos and darkness of her own inner life became, for many viewers, inextricable from her work. In the spirit of Janet Malcolm´s classic examination of Sylvia Plath, The Silent Woman, William Todd Schultz´s An Emergency in Slow Motion reveals the creative and personal struggles of Diane Arbus. Schultz, an expert in personality psychology, veers from traditional biography to look at Arbus´s life through the prism of five central mysteries: her childhood, her outcast affinity, her sexuality, her time in therapy, and her suicide. He seeks not to give Arbus some definitive diagnosis, but to ponder some of the private motives behind her public works and acts. In this approach, Schultz not only goes deeper into her life than any previous writing, but provides a template to think about the creative life in general. Schultz´s careful analysis is informed, in part, by the recent release of Arbus´s writing by her estate, as well as interviews with Arbus´s last therapist. An Emergency in Slow Motion combines new revelations and breathtaking insights into a must-listen psychobiography about a monumental artist - the first new look at Arbus in 25 years. 1. Language: English. Narrator: Elizabeth Wiley. Audio sample: http://samples.audible.de/bk/adbl/009763/bk_adbl_009763_sample.mp3. Digital audiobook in aax.
Master the After Action Review (AAR) to improve the outcome of any personal or professional activity. From the beginning of time, humans have survived and thrived by learning from their experiences - both good and bad - and then tweaked their actions for better results next time. This continual quest for improvement stems from the difference between ´´what was´´ and ´´what could be´´. Even if we´re not consciously aware of it, we´re constantly seeking improvement in this very same way. If we turn to this analysis in a more intentional and methodical way, with an eye towards continuous improvement (CI), then next time around, the outcomes can be more rewarding and desirable. After Action Review (AAR) is a continuous improvement approach for reflecting on the work of a group or team. Learn how to apply both informal and formal AAR approaches. Along with a complete walk-through, the audiobook includes resources and materials you can use in your work right now. For example, the Group Insights template will help you distinguish ´´likes´´ from ´´wishes´´, and the Planning Template will show you how to optimize the time spent during the AAR. Chapter one covers basic facilitation skills needed to conduct an AAR including active listening, questioning, information gathering and analysis, public speaking, presenting, intervening, and managing group dynamics. Chapter two explains the AAR in detail including its value proposition and frameworks. Chapter three explores the informal AAR, and chapter four the formal AAR. 1. Language: English. Narrator: Randal Schaffer. Audio sample: http://samples.audible.de/bk/acx0/107359/bk_acx0_107359_sample.mp3. Digital audiobook in aax.
If you owe back taxes to the IRS or state taxing authorities you have probably experienced the stress and frustration, anxiety, and sleepless nights spent wondering how you will ever be able to put all this behind you and get your life back. You´ve probably been bombarded by solicitations from attorney´s, CPA´s, and tax relief companies all offering to ´´help´´ you and quoting fees of several thousand dollars. Before you hire one of those firms, listen to this book! Inside you will learn how to have wage garnishments released, have bank levies released, have tax liens released, survive IRS audits, and even take the IRS to court if need be. You´ll also find sample forms and templates to help get you going. That´s right, we have included actual examples of the documents you will need to file with the IRS or state taxing authorities to end your tax nightmare. We give you step-by-step instructions on how to complete the documents, what to do next and how to respond if you´re still unhappy with the outcome. We have also included two powerful tax saving offers. As a thank you for purchasing the book, you´ll be entitled to a free 30-min consultation with one of our tax professionals where you´ll be given a road map to help you avoid IRS pitfalls ultimately end your tax nightmare. You´ll also receive a free Second Opinion analysis of your previously filed tax returns. Our CPA´s will review your returns and look for missed deductions and tax credits. If we find errors we will help you file an amended return and you keep all the money. These two offers alone could save you thousands! 1. Language: English. Narrator: Caroline Miller. Audio sample: http://samples.audible.de/bk/acx0/019155/bk_acx0_019155_sample.mp3. Digital audiobook in aax.