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Paid Attention: Innovative Advertising for a Di...
9,95 € *
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Big-Ticket Clients: You Can't Catch a Whale wit...
9,95 € *
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Every day, consultants, advisors, and coaches make one critical mistake that costs them millions of dollars: they use small-ticket marketing and sales strategies to try and land big-ticket clients. The result? Frustration and failure. What they learn is:  You Can’t Catch a Whale With a Worm™ In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works.If you want high-value clients, you need to build high-value, authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.  Discover how to:Master the use of story to attract big-ticket clients.Build a funnel based on psychology to convert big-ticket clients.Launch authentic relationships to land big-ticket clients.Whether you’re a solo entrepreneur or part of a multimillion-dollar organization, you will learn how to work less, earn more, and do so from a place of uniqueness and authenticity that your rivals simply can’t compete against. 1. Language: English. Narrator: Dr. Pelè Raymond Ugboajah. Audio sample: http://samples.audible.de/bk/acx0/154110/bk_acx0_154110_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Integrating SAP SuccessFactors
69,99 € *
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Transitioning to cloud HCM? With this guide, learn how to integrate SAP SuccessFactors into your HCM landscape. Connect Employee Central to SAP ERP, SAP S/4HANA, and third-party systems, and perform cross-module talent integrations between Recruiting, Onboarding, Learning, and more. Then create custom integrations using APIs, the Integration Center, SAP Cloud Platform, and templates to suit your organization's specific requirements. Chart your own path to HCM in the cloud!In this book, you'll learn about:a. Employee Central IntegrationsConfigure the packaged integrations between Employee Central and SAP ERP or SAP S/4HANA, and migrate your personnel data using the InfoPorter. Learn how to connect to Employee Central Payroll and third-party systems such as Kronos or Benefitfocus.b. Talent IntegrationsIntegrate SAP SuccessFactors talent modules such as Recruiting, Performance & Goals, Learning, and more. Enable the attract-and-acquire, pay-for-performance, and identify-and-grow processes in your SAP SuccessFactors landscape!c. Custom IntegrationsWhere standard integrations end, custom integrations begin. Determine whether your requirements merit custom work, and learn how to create your own integrations. Walk through use cases and step-by-step examples for using APIs, the Integration Center, SAP Cloud Platform, or templates.Highlights include:1) SAP ERP HCM and SAP S/4HANA2) Employee Central3) Employee Central Payroll4) Recruiting and Onboarding5) Learning6) Compensation and Variable Pay7) Performance and Goals8) Custom integrations9) SAP Cloud Platform10) Integration Center11) Data migration12) Third-party systems

Anbieter: buecher
Stand: 26.11.2020
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Integrating SAP SuccessFactors
69,99 € *
ggf. zzgl. Versand

Transitioning to cloud HCM? With this guide, learn how to integrate SAP SuccessFactors into your HCM landscape. Connect Employee Central to SAP ERP, SAP S/4HANA, and third-party systems, and perform cross-module talent integrations between Recruiting, Onboarding, Learning, and more. Then create custom integrations using APIs, the Integration Center, SAP Cloud Platform, and templates to suit your organization's specific requirements. Chart your own path to HCM in the cloud!In this book, you'll learn about:a. Employee Central IntegrationsConfigure the packaged integrations between Employee Central and SAP ERP or SAP S/4HANA, and migrate your personnel data using the InfoPorter. Learn how to connect to Employee Central Payroll and third-party systems such as Kronos or Benefitfocus.b. Talent IntegrationsIntegrate SAP SuccessFactors talent modules such as Recruiting, Performance & Goals, Learning, and more. Enable the attract-and-acquire, pay-for-performance, and identify-and-grow processes in your SAP SuccessFactors landscape!c. Custom IntegrationsWhere standard integrations end, custom integrations begin. Determine whether your requirements merit custom work, and learn how to create your own integrations. Walk through use cases and step-by-step examples for using APIs, the Integration Center, SAP Cloud Platform, or templates.Highlights include:1) SAP ERP HCM and SAP S/4HANA2) Employee Central3) Employee Central Payroll4) Recruiting and Onboarding5) Learning6) Compensation and Variable Pay7) Performance and Goals8) Custom integrations9) SAP Cloud Platform10) Integration Center11) Data migration12) Third-party systems

Anbieter: buecher
Stand: 26.11.2020
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The CIO Playbook: Strategies and Best Practices...
9,95 € *
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As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework (Partner - Organize - Innovate - Deliver - Support - Protect - Grow) that will guide you in making essential changes to your organization. The proven strategies, tools, and techniques in The CIO Playbook make it the ultimate "how-to" resource for creating a high-performance IT organization that delivers value-added products and services to employees, customers, and shareholders. Author Nicholas Colisto provides solutions to the issues that concern business leaders and IT practitioners, including: How to truly partner with business peers Delivering high-quality products and services that are embraced by your user community How to ensure your team is focused on the right innovations Measuring performance and running your department like a business Ways to attract, motivate, and retain a talented team working toward a common vision Managing risks to operate effectively and protect corporate reputation Featuring online templates for each of the seven steps described in the book, The CIO Playbook can help you transform your IT department from a mere order taker to a high-performance organization that delivers extraordinary business outcomes, despite this era of turbulent economic challenges.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brett Barry. Audio sample: http://samples.audible.de/bk/adbl/005812/bk_adbl_005812_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Profitable Podcasting: Grow Your Business, Expa...
9,95 € *
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition.... Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. This indispensable guide explains exactly how to: Book a lineup of dream guests Master the art of interviewing and hosting Automate scheduling, reminders, invitations, airing tables, and more Manage the creative side, including making intros and outros, designing artwork, and editing episodes Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play Promote your show and guests using smart social media tactics Dominate iTunes rankings and attract sponsorships Analyze vital metrics, including lead-generation success Perfect the process and dramatically lower time commitments Build lasting relationships with guests that blossom into business It's true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.  PLEASE NOTE: When yo 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002288/bk_gdan_002288_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Content Tycoon: How to Build Your Own Freelance...
9,95 € *
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My name is Joe Marwood, and for the last 18 months I've been making a great income from writing blogs and outsourcing articles online. I was even able to quit my day job completely. And I've done this without any experience whatsoever. In this audiobook I show how you can do it, too. You see, in today's Internet-driven age, content is still king. And it's for this reason that there has never been a better time to set up your own freelance writing business. Here's a quick overview of what you will learn from this audiobook: Over 200 places to find freelance writing jobs online How to win a high percentage of online writing jobs How to make the most amount of money from your writing skills How to charge clients correctly and the rules for freelancers How to build your own freelance writing business and become a content tycoon In addition, you will see my personal approach to writing online, how I earn $600 to $1000 a week writing, how I look for writing jobs online, and the exact pitch templates I use to win those jobs. Please note: This book will not teach you how to write. This book is about making money from your writing. Anyone can do it! Why should you be a writer? Websites need written content to get onto the front page of Google. Businesses need copy to drive customers to their websites and make sales. Online magazines need content to keep their subscribers in check and sell advertising space. In fact recent figures suggest that over 170,000 new blogs are added to the Internet every single day. Every one of those blogs is crying out for new content in order to move up the Google rankings and attract new readers. The good thing is you don't need to have expert writing skills or be a professional writer to provide some of that content and get paid for doing so. 1. Language: English. Narrator: Matt Weight. Audio sample: http://samples.audible.de/bk/acx0/034465/bk_acx0_034465_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Integrating SAP SuccessFactors
83,69 € *
ggf. zzgl. Versand

Transitioning to cloud HCM? With this guide, learn how to integrate SAP SuccessFactors into your HCM landscape. Connect Employee Central to SAP ERP, SAP S/4HANA, and third-party systems, and perform cross-module talent integrations between Recruiting, Onboarding, Learning, and more. Then create custom integrations using APIs, the Integration Center, SAP Cloud Platform, and templates to suit your organization's specific requirements. Chart your own path to HCM in the cloud!In this book, you'll learn about:a. Employee Central IntegrationsConfigure the packaged integrations between Employee Central and SAP ERP or SAP S/4HANA, and migrate your personnel data using the InfoPorter. Learn how to connect to Employee Central Payroll and third-party systems such as Kronos or Benefitfocus.b. Talent IntegrationsIntegrate SAP SuccessFactors talent modules such as Recruiting, Performance & Goals, Learning, and more. Enable the attract-and-acquire, pay-for-performance, and identify-and-grow processes in your SAP SuccessFactors landscape!c. Custom IntegrationsWhere standard integrations end, custom integrations begin. Determine whether your requirements merit custom work, and learn how to create your own integrations. Walk through use cases and step-by-step examples for using APIs, the Integration Center, SAP Cloud Platform, or templates.Highlights include:1) SAP ERP HCM and SAP S/4HANA2) Employee Central3) Employee Central Payroll4) Recruiting and Onboarding5) Learning6) Compensation and Variable Pay7) Performance and Goals8) Custom integrations9) SAP Cloud Platform10) Integration Center11) Data migration12) Third-party systems

Anbieter: Dodax
Stand: 26.11.2020
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Agile Talent
32,00 € *
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How to Leverage Talent You Don't OwnCampbell Soup Company and PepsiCo seek advice from anthropologists to understand customer tastes and preferences. Google and Intel engage experts in social science and biomechanics to assess how people think about and use technology.Companies are gaining advantage through a new capability&#151,strategic use of external experts&#151,made possible by technology and the globalization of talent. Leaders everywhere recognize that &#147,lean," &#147,agile," and &#147,fast" strategies require new ways to access and leverage&#151,without owning&#151,key talent to fill critical gaps. As managers seek nontraditional sources of strategic talent and experiment with fast, flexible ways of engaging these experts, they need a new roadmap.This book delivers that roadmap. It tells you how to assess, choose, attract, develop, support, and retain your external talent. Authored by thought leaders and bestselling authors in leadership and talent management who teach and consult globally, Agile Talent reveals how companies such as Apple, Uber, Airbnb, Google, IBM, and Bain Capital organize and manage new forms of talent in innovative ways. Supported by survey data and packed with tools and templates for applying these ideas, this book is the ultimate guide for winning the next war for talent.

Anbieter: Dodax
Stand: 26.11.2020
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