Code Generation with Templates:Auflage 2012 Jeroen Arnoldus, Mark van den Brand, A. Serebrenik, J. J. Brunekreef
Code Generation with Templates:Atlantis Studies in Computing. 2012. Auflage Jeroen Arnoldus, Mark van den Brand, J. J. Brunekreef, A. Serebrenik
Code Generation with Templates:Atlantis Studies in Computing. Auflage 2012 Jeroen Arnoldus, Mark van den Brand, A. Serebrenik, J.J. Brunekreef
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The six most powerful sources of brand differentiation Five elements that trigger brand insistence Turning brand strategy into advertising Online branding Private label brands Creating ´´category of one´´ brands Social responsibility, sustainability, and storytelling Sixty nontraditional marketing techniques Metrics And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization´s brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Eric Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/001494/bk_gdan_001494_sample.mp3. Digital audiobook in aax.
Pardon me, your brand is showing! Except maybe your brand, what you offer to others isn´t clear at all. Maybe you´ve felt like your tongue got stuck in your throat at networking meetings when people asked, ´´So, what is it that you do?´´ You never have to be caught in the headlights again. Even better, you can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain the respect of your peers. You´ll do that by taking a short and easy journey, guided gently by the hands of a pro who´s worked with hundreds of people just like you. Designed in workbook form, you´ll learn the template for your own personal brand - crafting a brand that´s in alignment with your goals. Discover: How to figure out what your personal brand truly is Why your personal brand is vital to your career path How to communicate and demonstrate your brand at work, on social media, and what other critical places you want to reinforce that branding How to do damage control when you blunder (which will happen at some point) How to reinvent and change your brand when your goals change Don´t get stuck in dead-end jobs or be overlooked anymore. When you complete this workbook, your own brand will pop out like the ´´S´´ on Superman´s chest. You´ll be comfortable telling others what you´re all about. Best of all, your branding will be aligned with your dreams. If you liked What Color Is My Parachute or No More Monday´s: Fire Yourself-and Other Revolutionary Ways to Discover Your True Calling at Work, you´ll want to add this book to your list. 1. Language: English. Narrator: Lori J. Moran. Audio sample: http://samples.audible.de/bk/acx0/053152/bk_acx0_053152_sample.mp3. Digital audiobook in aax.
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship-building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources. 1. Language: English. Narrator: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction. Audio sample: http://samples.audible.de/bk/acx0/117186/bk_acx0_117186_sample.mp3. Digital audiobook in aax.
Invitations provide the perfect personal touch for everything from private events to opening nights. You´re Invited! is the definitive guide to this versatile and charming medium. We all love to be invited. The wedding of a relative; a friend´s garden party; the launch of a new fashion label. Whether private party or corporate affair, a special occasion deserves a special invitation. You´re Invited! provides alluring invitations fashioned with hand-lettering techniques, fine paper choices, innovative printing methods, and more. Carefully crafted, the examples within span the spectrum from the whimsical to the elegant: a wedding invitation takes inspiration from the board game Jumanji with a detail of dice inviting all to join the adventure of matrimony; Rifle Paper Co. designs notepads to shoes with the owner´s own wedding being the catalyst for her creative business venture; and Aurora Creative Studio thrives on creativity and eschews templates. Brands are allowed a freedom of expression through the intimate nature of an invitation. Clients enjoy receiving tokens from corporate affairs or garden parties. Friends treasure a handmade reminder for years to come. You´re Invited! welcomes you to open, and even push, the envelope.
This book was previously released under the title Digital Marketing Journey. This book is for anyone interested in marketing, business, and leadership. Whether you´re a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment. In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It´s written in story format, so it´s easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization. 1. Language: English. Narrator: Chris Abernathy. Audio sample: http://samples.audible.de/bk/acx0/088982/bk_acx0_088982_sample.mp3. Digital audiobook in aax.
Unleash a killer combination of old and new sales strategies. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won´t provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today´s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to: Do deep-dive research into social Locate leverage points that matter Secure decision-maker meetings Earn executive engagement Build a knockout, online brand Nurture a network that helps you thrive Profit from referrals Publish insights that set you apart and steer the agenda Employ an efficient, lethal library of scripts and templates And much, much more Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ. 1. Language: English. Narrator: Simon Mattacks. Audio sample: http://samples.audible.de/bk/brll/009777/bk_brll_009777_sample.mp3. Digital audiobook in aax.
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.