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Marketing Kit For Dummies
48,90 CHF *
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If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you'll start seeing results right away. Marketing Kit For Dummies, UK Edition covers: Part I: Tools for Designing Great Marketing Programmes Chapter 1: The Art of Marketing Chapter 2: Boosting Your Business with Great Marketing Chapter 3: Crafting A Breakthrough Marketing Plan Chapter 4: Cutting Costs and Boosting Impact Part II: Advertising Management and Design Chapter 5: Planning and Budgeting Ad Campaigns Chapter 6: Shortcuts to Great Ads Part III: Power Marketing Alternatives to Advertising Chapter 7: The Basics: Branding through Business Cards and Letterheads Chapter 8: Essential Brochures, Catalogues, and Spec Sheets Chapter 9: Planning Coupons & Other Sales Promotions Chapter 10: Spreading the Word with Newsletters and Blogs Chapter 11: Taking Advantage of Publicity Part IV: Honing Your Marketing Skills Chapter 12: The Customer Research Workshop Chapter 13: The Creativity Workshop Chapter 14: Writing Well for Marketing, Sales and the Web Chapter 15: Using Testimonials and Customer Stories Part V: Sales and Service Success Chapter 16: Mastering the Sales Process Chapter 17: How to Close the Sale Chapter 18: The Sales Success Workshop Chapter 19: Dealing with Difficult Customers Part VI: The Part of Tens Chapter 20: Ten Great Marketing Strategies Chapter 21: Ten Ways to Make Marketing Pay Chapter 22: Ten Good Ways to Market on the Web

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
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New Approach of III-Nitride Epitaxy and the Fab...
116,00 CHF *
ggf. zzgl. Versand

The applications of nitride family are extended to the spectral region appropriate to fiber optics communication and photovoltaic applications since InN was found recently to be a narrow gap semiconductor. The method of film deposition is therefore an important key to the breakthrough of the devices performance. A novel method was demonstrated first time for the epitaxy of III- Nitride materials. The active nitrogen was produced in the form of clusters containing approximately 2000 nitrogen molecules. The clusters were singly or doubly ionized with positive charge by electron impact and accelerated up to approximately 20 to 25 KV prior to their disintegration on the substrate. Due to the high local temperature produced during the impact of clusters with the substrate, this method is suitable for the deposition at very low temperatures. The fabrication of white light LEDs without the use of phosphor can possibly boost the efficiency. The results are demonstrated with the formation of LED structures on textured GaN templates produced by either hydride vapor phase epitaxy (HVPE) or using a method of natural lithography and reactive ion etching.

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
Zum Angebot
The Executive's Guide to Consultants: How to Fi...
45,90 CHF *
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Maximize Your Return on Expertise Research shows a high proportion of consultants fail to deliver results on time, on budget, and on target. Rare is the project that exceeds your expectations. But help is here. The Executive's Guide to Consultants explains how to ensure that every project delivers measurable benefits every time. This book will help you find experts, invest wisely, accelerate change, and achieve your most important goals by tapping into the genius of others. The Executive's Guide to Consultants contains breakthrough ideas covered by no other book, including: Sophisticated new contract structures that maximize your ROI Essential methods for reducing project risk Cutting-edge techniques for making change stick after the consultant leaves You will also learn to: Spot 'chameleons' and other low-quality consultants who peddle tired ideas and deliver disappointing outcomes Get better results faster, while lowering fees Find the ideal consultant, coach, agency, or advisor for your precise situation Enforce accountability with outside experts and your own internal team Imagine if you could collect the wisdom of dozens of the country's top CEOs, combine it with the experience of a hall-of-fame consultant, and add a bucketful of unconventional thinking. You'd have The Executive's Guide to Consultants. Easy to read and packed with examples, checklists, templates, and guidelines, this book is the ultimate toolkit for maximizing your ROI from outside experts.Get extraordinary results from every consultant you hire 'An extraordinary book. Clear, comprehensive, and eminently readable, it is THE book on how you can extract true business value from outside experts.' -- Scott Cotherman, Chairman, TBWAWorldHealth, subsidiary of Omnicom Group, Inc. 'This is the Master Class for those who are smart, innovative, ahead of the pack, and who intend to stay that way. If you're not yet in that league, you should readthis book twice.' -- Alan Weiss, author, Million Dollar Consulting and The Consulting Bible 'A terrific guidebook, with much of the advice equally applicable in managing your organization's internal talent. It's an easy, engaging read with a wealth of insights and detailed action steps--I highly recommend it.' -- Brian Walker, President and CEO, Herman Miller, Inc. 'A powerful antidote to the strained relationship between consultants and clients.' -- Garry Ridge, CEO, WD-40 Company 'This book shows you how to make your consultants' work stick. No more major investments in experts or programs that evaporate after only a few months or years.' -- De Lyle Bloomquist, President, Tata Global Chemicals 'Fields's messages are delivered in the way that all executives would like our outside resources to do it: capably, with straight talk and incredible insight.' -- Ralph Scozzafava, Chairman and CEO, Furniture Brands

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
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Software Pipelines and SOA
27,90 CHF *
ggf. zzgl. Versand

This is the eBook version of the print title. Access to tools, sample templates, and source code is available through the product catalog page . Navigate to the Downloads tab and click on the link to download zip file. Build Breakthrough Performance into Any SOA or Advanced Computing Application To meet unprecedented demand, IT organizations must improve application performance by an order of magnitude. Improving performance is even more crucial in SOA environments, which demand far more computing power than older architectures. Today's multi-core servers can deliver the performance businesses require, but few applications take full advantage of them. Now, software innovator Cory Isaacson introduces an easier, more flexible approach to parallel processing-one that any IT organization can use to attain unprecedented levels of performance. Isaacson shows how Software Pipeline models can help you scale applications to any level required, maximize resources, deliver on challenging objectives, and achieve unprecedented ROI. He illuminates these techniques with real-life business scenarios and proven design patterns-everything architects, analysts, and developers need to start using them immediately. This book's in-depth coverage includes How Software Pipelines work, what they can accomplish, and how you can apply them using the Software Pipelines Optimization Cycle (SPOC) Scaling applications via parallel processing while guaranteeing order of processing in mission-critical applications Solving performance problems in existing applications, and resolving bottlenecks in existing processes A complete, easy-to-adapt Pipelines Reference Framework Detailed code examples reflecting proven Pipelines Patterns Techniques that can be applied in any industry, with any programming language Specific architectural and design solutions for common business and technical challenges The future of Software Pipelines: emerging opportunities for 'greenfield' development Tools, sample templates, and source code at , Download

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
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The Effortless Experience
13,00 CHF *
ggf. zzgl. Versand

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. 'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
Zum Angebot
Marketing Kit For Dummies
29,99 € *
ggf. zzgl. Versand

If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you'll start seeing results right away. Marketing Kit For Dummies, UK Edition covers: Part I: Tools for Designing Great Marketing Programmes Chapter 1: The Art of Marketing Chapter 2: Boosting Your Business with Great Marketing Chapter 3: Crafting A Breakthrough Marketing Plan Chapter 4: Cutting Costs and Boosting Impact Part II: Advertising Management and Design Chapter 5: Planning and Budgeting Ad Campaigns Chapter 6: Shortcuts to Great Ads Part III: Power Marketing Alternatives to Advertising Chapter 7: The Basics: Branding through Business Cards and Letterheads Chapter 8: Essential Brochures, Catalogues, and Spec Sheets Chapter 9: Planning Coupons & Other Sales Promotions Chapter 10: Spreading the Word with Newsletters and Blogs Chapter 11: Taking Advantage of Publicity Part IV: Honing Your Marketing Skills Chapter 12: The Customer Research Workshop Chapter 13: The Creativity Workshop Chapter 14: Writing Well for Marketing, Sales and the Web Chapter 15: Using Testimonials and Customer Stories Part V: Sales and Service Success Chapter 16: Mastering the Sales Process Chapter 17: How to Close the Sale Chapter 18: The Sales Success Workshop Chapter 19: Dealing with Difficult Customers Part VI: The Part of Tens Chapter 20: Ten Great Marketing Strategies Chapter 21: Ten Ways to Make Marketing Pay Chapter 22: Ten Good Ways to Market on the Web

Anbieter: Thalia AT
Stand: 30.05.2020
Zum Angebot
The Executive's Guide to Consultants: How to Fi...
32,99 € *
ggf. zzgl. Versand

Maximize Your Return on Expertise Research shows a high proportion of consultants fail to deliver results on time, on budget, and on target. Rare is the project that exceeds your expectations. But help is here. The Executive's Guide to Consultants explains how to ensure that every project delivers measurable benefits every time. This book will help you find experts, invest wisely, accelerate change, and achieve your most important goals by tapping into the genius of others. The Executive's Guide to Consultants contains breakthrough ideas covered by no other book, including: Sophisticated new contract structures that maximize your ROI Essential methods for reducing project risk Cutting-edge techniques for making change stick after the consultant leaves You will also learn to: Spot 'chameleons' and other low-quality consultants who peddle tired ideas and deliver disappointing outcomes Get better results faster, while lowering fees Find the ideal consultant, coach, agency, or advisor for your precise situation Enforce accountability with outside experts and your own internal team Imagine if you could collect the wisdom of dozens of the country's top CEOs, combine it with the experience of a hall-of-fame consultant, and add a bucketful of unconventional thinking. You'd have The Executive's Guide to Consultants. Easy to read and packed with examples, checklists, templates, and guidelines, this book is the ultimate toolkit for maximizing your ROI from outside experts.Get extraordinary results from every consultant you hire 'An extraordinary book. Clear, comprehensive, and eminently readable, it is THE book on how you can extract true business value from outside experts.' -- Scott Cotherman, Chairman, TBWAWorldHealth, subsidiary of Omnicom Group, Inc. 'This is the Master Class for those who are smart, innovative, ahead of the pack, and who intend to stay that way. If you're not yet in that league, you should readthis book twice.' -- Alan Weiss, author, Million Dollar Consulting and The Consulting Bible 'A terrific guidebook, with much of the advice equally applicable in managing your organization's internal talent. It's an easy, engaging read with a wealth of insights and detailed action steps--I highly recommend it.' -- Brian Walker, President and CEO, Herman Miller, Inc. 'A powerful antidote to the strained relationship between consultants and clients.' -- Garry Ridge, CEO, WD-40 Company 'This book shows you how to make your consultants' work stick. No more major investments in experts or programs that evaporate after only a few months or years.' -- De Lyle Bloomquist, President, Tata Global Chemicals 'Fields's messages are delivered in the way that all executives would like our outside resources to do it: capably, with straight talk and incredible insight.' -- Ralph Scozzafava, Chairman and CEO, Furniture Brands

Anbieter: Thalia AT
Stand: 30.05.2020
Zum Angebot
New Approach of III-Nitride Epitaxy and the Fab...
61,99 € *
ggf. zzgl. Versand

The applications of nitride family are extended to the spectral region appropriate to fiber optics communication and photovoltaic applications since InN was found recently to be a narrow gap semiconductor. The method of film deposition is therefore an important key to the breakthrough of the devices performance. A novel method was demonstrated first time for the epitaxy of III- Nitride materials. The active nitrogen was produced in the form of clusters containing approximately 2000 nitrogen molecules. The clusters were singly or doubly ionized with positive charge by electron impact and accelerated up to approximately 20 to 25 KV prior to their disintegration on the substrate. Due to the high local temperature produced during the impact of clusters with the substrate, this method is suitable for the deposition at very low temperatures. The fabrication of white light LEDs without the use of phosphor can possibly boost the efficiency. The results are demonstrated with the formation of LED structures on textured GaN templates produced by either hydride vapor phase epitaxy (HVPE) or using a method of natural lithography and reactive ion etching.

Anbieter: Thalia AT
Stand: 30.05.2020
Zum Angebot
The Effortless Experience
13,00 CHF *
ggf. zzgl. Versand

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. 'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

Anbieter: Orell Fuessli CH
Stand: 30.05.2020
Zum Angebot