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How to Write Copy That Sells (eBook, ePUB)
6,99 € *
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Anbieter: buecher
Stand: 26.11.2020
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Business Storytelling for Dummies , Hörbuch, Di...
9,95 € *
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Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more. Pre-order your copy today! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories And more PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Dina Pearlman. Audio sample: http://samples.audible.de/bk/adbl/019304/bk_adbl_019304_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Stained Glass: A Beginners Guide to Stunning St...
9,95 € *
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Your Practical Guide to Getting Started with Stained Glass Are you ready to learn all about stained glass? If so, you've come to the right place.... Here's a preview of what this book contains: Getting started with stained glass crafting The tools of the trade to get you started (must read!) Foil versus lead How to choose your stained glass patterns How to make stained glass templates Scoring & cutting glass the right way How to grind the edges of your work Applying copper foil or lead came How to solder copper foil & lead came How to paint stained glass Beginner stained glass projects to get you started And much, much more! Order your copy now and learn all about working with glass! 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/100910/bk_acx0_100910_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Love-Based Copywriting Books: Volumes 1 & 2 , H...
9,95 € *
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Includes Love-Based Copywriting Method, the book that started a movement, and Love-Based Copywriting System, voted one of Small Business Forum's top three books every entrepreneur should read. The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how! In Volume 1: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites, Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In Volume 2, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites, Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 million worth of products and services using love. You'll discover exercises, examples, templates and more - in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you've finished, you've got your copy created. This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR. 1. Language: English. Narrator: Kathleen Godwin. Audio sample: http://samples.audible.de/bk/acx0/205902/bk_acx0_205902_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Henna: A Beginners Guide to DIY Henna Tattoos &...
9,95 € *
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Are you ready to learn all about henna? If so you've come to the right place.... Haven't tried henna before? No worries! This book is suited to the absolute beginner that's looking to get started with henna, be it for your own kids or as a side business! Here's a preview of what this book contains....An Introduction to HennaHow to Find Good Henna (Must Read!)Types of Henna Powder ExplainedDIY Henna Paste RecipesHow to Roll Henna ConesHow to Apply Henna To Skin The Right WayMaking Basic Mehndi Patterns (Ribbons, Spades, Tails etc.)Mehndi Design Templates to Get You Started!The Key to Keeping Your Henna DarkerThe Best Wraps & Sealers For Your Henna ArtWhat's the Deal with White Henna?My Final Thoughts and TipsAnd Much, Much More!Order your copy now & let's get started! 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/099850/bk_acx0_099850_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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We Need to Talk: Your Guide to Challenging Busi...
9,95 € *
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We need to talk Those four little words have the power to strike fear into the heart of the most experienced business person. That's why, too often, the hard things, the words we are afraid to say, the conversations we don't know quite how to handle, remain unsaid. And the stress on our businesses and our lives builds up. Well, not any more. This practical, step-by-step guide will help you break the silence and open the lines of communication in a new, healthy, productive, and profitable way. It's packed with tested tools proven in real-life scenarios and designed to navigate a full range of difficult business conversations, including: How to ask for - and get - more money for your work How to calm down an angry or disappointed client How to take control of a meeting that's going nowhere How to apologize in a way that actually makes you look, and feel, better And more Filled with real templates and sample conversations you can actually use, We Need To Talk will help you clear the air, reboot relationships and transition to powerful and productive new beginnings - from a business mentor who's been there, done that, and made it work for thousands of happy clients. Get your copy today and begin to master challenging conversations! 1. Language: English. Narrator: Andrea J. Lee. Audio sample: http://samples.audible.de/bk/acx0/041179/bk_acx0_041179_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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The Artist's Guide to Not Growing Up , Hörbuch,...
9,95 € *
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The Artist's Guide to Not Growing Up is the audiobook that all aspiring and practicing artists should hear. In 15 chapters, author Daniel James aims to educate, inspire, and comfort artists and creatives (suitable for any type of artist from writers to actors to painters, YouTubers and musicians) around the world in their lifelong struggle to be true to their art. Forget script-writing templates, forget clever software, forget best-seller masterclasses. This is a totally different approach to what success as an artist actually is - and how to achieve it each and every day of your life.Addressing subjects such as why we create and who we are really doing it for - this epically minimal work of nonfiction compresses 20 years of learnings from success and failure as an artist into a single audiobook that you will return to again and again through the course of your life as an artist.Can you afford to continue making the same mistakes? Creating for the wrong people and the wrong reasons? Not recognizing your own successes that you do have because you're so focused on the ones that you think other people value? If so, perhaps The Artist's Guide is not for you.Otherwise, it's probably worth a try. It could save you decades of going in the wrong direction. So, get yourself a copy and get stuck in to the most useful audiobook on your creative career you can find in 2019. 1. Language: English. Narrator: Daniel James. Audio sample: http://samples.audible.de/bk/acx0/165079/bk_acx0_165079_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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The Complete Guide to Email Marketing: Book VII...
9,95 € *
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You might send emails for a number of purposes, including: To initiate, follow-up, set up meetings, and close a deal with clients in your area To send out announcements about events, newsletters, and other information to your network To promote a sales opportunity for your product or service And more Book VII: What to Say in Your Emails provides an overview of what to say in different situations. It includes some basic guidelines to follow no matter what kind of email you are sending. Then, you need to adapt your email by taking into consideration common industry practices, the person you are sending it to, and your own style. The audiobook features what to say in your emails in these situations: Contacting and communicating with prospective buyers of your area to set up meetings and close deals for your products or services Promoting the sales of a product or service Sending out newsletters, recurring emails, and press releases to clients It includes a number of sample templates for different situations, which you can adapt to make your own. The emphasis is on the basic format and content to use, rather than specifics of writing copy and editorial style, which could be the subject of several books just on this topic. Gini Graham Scott has published over 50 books with traditional publishers and over 60 books through her own company, Changemakers Publishing. She also assists clients in writing and publishing their own books. 1. Language: English. Narrator: Kent Bates. Audio sample: http://samples.audible.de/bk/acx0/105421/bk_acx0_105421_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.11.2020
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Effective C++
34,99 € *
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Effective C++ 3/e is a complete update of Effective C++ and Effective C++ 2/e . Like its predecessors, 3/e has 55 guidelines which contain better, more effective ways to write code, backed by specific examples. The second edition published in 1997, and was basically a face-lift of the first edition, keeping most of the same elements, and seven years later is still selling well. Now, Meyers has dramatically rejuvenated the material, including more than 30% brand-new material. Meyers began this edition by asking himself, "What are the 55 most important pieces of advice for practicing C++ programmers in 2005?" He also asked thousands of past users of his books this same question. This resulted in a completely new book. New material includes use of UML notation, thread safety, exception safety, design patterns, and templates. Any older material has been revitalized to reflect new ideas and strides in C++ development. Product Description "Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you think you know everything about C++, think again." - Steve Schirripa, Software Engineer, Google"C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott's deep insight and distinctive ability to impart knowledge." - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers' practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to reflect modern design considerations, including exceptions, design patterns, and multithreading. Important features of Effective C++ include: Expert guidance on the design of effective classes, functions, templates, and inheritance hierarchies. Applications of new "TR1" standard library functionality, along with comparisons to existing standard library components. Insights into differences between C++ and other languages (e.g., Java, C#, C) that help developers from those languages assimilate "the C++ way" of doing things. Features + Benefits Revision of the best seller. This is the market leading, second book on programming that every C++ programmer needs. ° Scott Meyers is one of the world's foremost experts on C++ software development. He is an excellent promoter of his books. ° More than 50% new material and complete updates of tried-and-true material to bring it up to 2005 standards. ° There is no better way to bring C++ programmers up to date on cutting edge practices than this book. It's a classic--the #1 book of its kind. Backcover "Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you think you know everything about C++, think again." - Steve Schirripa, Software Engineer, Google"C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott's deep insight and distinctive ability to impart knowledge." - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers' practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to reflect modern design considerations, including exceptions, design patterns, and multithreading. Important features of Effective C++ include: Expert guidance on the design of effective classes, functions, templates, and inheritance hierarchies. Applications of new "TR1" standard library functionality, along with comparisons to existing standard library components. Insights into differences between C++ and other languages (e.g., Java, C#, C) that help developers from those languages assimilate "the C++ way" of doing things. Preface xvAcknowledgments xviiIntroduction 1Chapter 1: Accustoming Yourself to C++ 11 Item 1: View C++ as a federation of languages. 11 Item 2: Prefer consts, enums, and inlines to #defines. 13 Item 3: Use const whenever possible. 17 Item 4: Make sure that objects are initialized before they're used. 26 Chapter 2: Constructors, Destructors, and Assignment Operators 34 Item 5: Know what functions C++ silently writes and calls. 34 Item 6: Explicitly disallow the use of compiler-generated functions you do not want. 37 Item 7: Declare destructors virtual in polymorphic base classes. 40 Item 8: Prevent exceptions from leaving destructors. 44 Item 9: Never call virtual functions during construction or destruction. 48 Item 10: Have assignment operators return a reference to *this. 52 Item 11: Handle assignment to self in operator=. 53 Item 12: Copy all parts of an object. 57 Chapter 3: Resource Management 61 Item 13: Use objects to manage resources. 61 Item 14: Think carefully about copying behavior in resource-managing classes. 66 Item 15: Provide access to raw resources in resource-managing classes. 69 Item 16: Use the same form in corresponding uses of new and delete. 73 Item 17: Store newed objects in smart pointers in standalone statements. 75 Chapter 4: Designs and Declarations 78 Item 18: Make interfaces easy to use correctly and hard to use incorrectly. 78 Item 19: Treat class design as type design. 84 Item 20: Prefer pass-by-reference-to-const to pass-by-value. 86 Item 21: Don't try to return a reference when you must return an object. 90 Item 22: Declare data members private. 94 Item 23: Prefer non-member non-friend functions to member functions. 98 Item 24: Declare non-member functions when type conversions should apply to all parameters. 102 Item 25: Consider support for a non-throwing swap. 106 Chapter 5: Implementations 113 Item 26: Postpone variable definitions as long as possible. 113 Item 27: Minimize casting. 116 Item 28: Avoid returning "handles" to object internals. 123 Item 29: Strive for exception-safe code. 127 Item 30: Understand the ins and outs of inlining. 134 Item 31: Minimize compilation dependencies between files. 140 Chapter 6: Inheritance and Object-Oriented Design 149 Item 32: Make sure public inheritance models "is-a." 150 Item 33: Avoid hiding inherited names. 156 Item 34: Differentiate between inheritance of interface and inheritance of implementation. 161 Item 35: Consider alternatives to virtual functions. 169 Item 36: Never redefine an inherited non-virtual function. 178 Item 37: Never redefine a function's inherited default parameter value. 180 Item 38: Model "has-a" or "is-implemented-in-terms-of" through composition. 184 Item 39: Use private inheritance judiciously. 187 Item 40: Use multiple inheritance judiciously. 192 Chapter 7: Templates and Generic Programming 199 Item 41: Understand implicit interfaces and compile-time polymorphism. 199 Item 42: Understand the two meanings of typename. 203 Item 43: Know how to access names in templatized base classes. 207 Item 44: Factor parameter-independent code out of templates. 212 Item 45: Use member function templates to accept "all compatible types." 218 Item 46: Define non-member functions inside templates when type conversions are desired. 222 Item 47: Use traits classes for information about types. 226 Item 48: Be aware of template metaprogramming. 233 Chapter 8: Customizing new and delete 239 Item 49: Understand the behavior of the new-handler. 240 Item 50: Understand when it makes sense to replace new and delete. 247 Item 51: Adhere to convention when writing new and delete. 252 Item 52: Write placement delete if you write placement new. 256 Chapter 9: Miscellany 262 Item 53: Pay attention to compiler warnings. 262 Item 54: Familiarize yourself with the standard library, including TR1. 263 Item 55: Familiarize yourself with Boost. 269 Appendix A: Beyond Effective C++ 273Appendix B: Item Mappings Between Second and Third Editions 277Index 280Effective C++ 3/e is a complete update of Effective C++ and Effective C++ 2/e .Like its predecessors, 3/e has 55 guidelines which contain better, moreeffective ways to write code, backed by specific examples. The second editionpublished in 1997, and was basically a face-lift of the first edition, keeping mostof the same elements, and seven years later is still selling well.Now, Meyers has dramatically rejuvenated the material, including more than50% brand-new material. Meyers began this edition by asking himself, Whatare the 55 most important pieces of advice for practicing C++ programmers in2005? He also asked thousands of past users of his books this same question.This resulted in a completely new book. New material includes use of UMLnotation, thread safety, exception safety, design patterns, and templates. Anyolder material has been revitalized to reflect new ideas and strides in C++development.

Anbieter: buecher
Stand: 26.11.2020
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