Angebote zu "Culture" (124 Treffer)

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Paid Attention: Innovative Advertising for a Di...
9,95 € *
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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The New Great: Finding Your Own Blueprint , Hör...
9,95 € *
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The New Great is a deeply provocative and personal narrative of a person who struggled through what greatness actually is. The confusion of what it truly means to be great has permeated society since the beginning of time. What is greatness? Is it a skill, talent, or extraordinary feat? Culture has allowed men and women to excel in a few areas, while completely neglecting the things that matter the most. The New Great calls people to find their own path in life, in the midst of the daily noise that can often strip away our energy, focus, and calling. This book redefines greatness for your life with a different, God-breathed blueprint. It is a call to navigate life without pre-existing categories or ideas of success and grandeur. When boxes and templates fail, The New Great picks up for those that desire greatness at its core. It is a journey where the inner life determines what the world sees externally. The New Great is an adventure not for the faint of heart, but for the person who desires to live with uncompromising love, purpose, joy, and mission. All are invited. Welcome to the New Great! About the Author: Rajeev Nandakumaran is an artist, musician, entrepreneur, minister, and speaker. He was born in Jaffna, Sri Lanka and lives with his wife and two daughters in Los Angeles, CA. 1. Language: English. Narrator: Rajeev Nandakumaran. Audio sample: http://samples.audible.de/bk/acx0/191686/bk_acx0_191686_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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Get Social: Social Media Strategy and Tactics f...
9,95 € *
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Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products, and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business. 1. Language: English. Narrator: Michelle Carvill. Audio sample: http://samples.audible.de/bk/acx0/150624/bk_acx0_150624_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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Improve Your Global Business English: The Essen...
9,95 € *
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities, and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today’s marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates, and a case study on going global. 1. Language: English. Narrator: Teri Clark Linden. Audio sample: http://samples.audible.de/bk/brll/010670/bk_brll_010670_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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Wellbeing at Sea (eBook, ePUB)
26,95 € *
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This book is aimed at all those in managerial and organisational roles in the maritime industry who have a duty of care for seafarers. Ensuring that seafarers are safe and in good health results in a workforce enabled to perform its duties in an optimal way. Seafarers play a key role in the success of the maritime industry, yet their welfare can be neglected. This can be costly, not only to the seafarers, but for businesses too. In recent years, the importance of employee wellbeing has become evident; employees who are physically and mentally fit are usually more productive and less prone to accidents. For those at sea, wellbeing comes with its own challenges, with seafarers undergoing prolonged periods of isolation and having limited access to services. As well as physical and mental wellbeing, topical areas include how to: · improve organisational culture and wellbeing · deal with conflicts, bullying, discrimination and harassment · defuse crisis situations · overcome fatigue and manage seafarers' workloads. Written by experts in the industry, this title offers practical advice on improving individual and corporate wellbeing. With useful appendices that include templates and checklists for quick reference, Wellbeing at Sea will help employers to fulfil their responsibilities to their employees, and ensure excellence in the physical and mental wellbeing of all those at sea.

Anbieter: buecher
Stand: 06.06.2020
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Wellbeing at Sea (eBook, ePUB)
26,95 € *
ggf. zzgl. Versand

This book is aimed at all those in managerial and organisational roles in the maritime industry who have a duty of care for seafarers. Ensuring that seafarers are safe and in good health results in a workforce enabled to perform its duties in an optimal way. Seafarers play a key role in the success of the maritime industry, yet their welfare can be neglected. This can be costly, not only to the seafarers, but for businesses too. In recent years, the importance of employee wellbeing has become evident; employees who are physically and mentally fit are usually more productive and less prone to accidents. For those at sea, wellbeing comes with its own challenges, with seafarers undergoing prolonged periods of isolation and having limited access to services. As well as physical and mental wellbeing, topical areas include how to: · improve organisational culture and wellbeing · deal with conflicts, bullying, discrimination and harassment · defuse crisis situations · overcome fatigue and manage seafarers' workloads. Written by experts in the industry, this title offers practical advice on improving individual and corporate wellbeing. With useful appendices that include templates and checklists for quick reference, Wellbeing at Sea will help employers to fulfil their responsibilities to their employees, and ensure excellence in the physical and mental wellbeing of all those at sea.

Anbieter: buecher
Stand: 06.06.2020
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Game of Thrones: The Influence Behind Game of T...
9,95 € *
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All you need to know about Game of Thrones! This project endeavors to serve two kinds of listeners at the same time: those who like history and those who like Game of Thrones. The two are often mutual interests. In effect this audiobook is a real-life historical breakdown of the cultures, characters, and events contained within George R. R. Martin's epic book series A Song of Ice and Fire (ASOIAF). The books and short stories, along with the global smash hit HBO TV series Game of Thrones, which is based upon the ASOIAF novels, is set in a complex, engrossing medieval fantasy world every bit as interesting, complicated, morally gray, and brutal as humanity's real history. The reason for Mr. Martin's level of detail in crafting his characters, locations, cultures, and histories within the ASOIAF world is rather simple. George R. R. Martin is a lifelong student of history as well as an unashamed history nerd. In interview after interview, the author of this truly expansive world admits to drawing upon real events, real cultures, and actual peoples within world history as templates for his imagination to build upon. Mr. Martin seems to have a particular affinity for the medieval period (5th to 15th centuries CE) of Europe and the Middle East, with a great deal of inspiration coming from British history during that era. In addition he draws heavy influence from the Renaissance era (15th to 17th centuries CE). He is also not afraid to dive further back into human history for literary fuel. The ancient Celts, Greeks, Romans, Egyptians, and Persians, among others, are all present in some form within the ASOIAF world. Nearly every culture on earth, along with a bit of its history, has a place in ASOIAF. 1. Language: English. Narrator: Phillip J Mather. Audio sample: http://samples.audible.de/bk/acx0/071818/bk_acx0_071818_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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Neuro-Organizational Culture
88,87 € *
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This book introduces a new concept on organizational culture, called 'Neuro-Organizational Culture', or 'Neuroculture', a concept that is based on the most recent neuroscientific knowledge. The book describes a new approach to understanding human behavior and interaction in the workplace, replacing the old concept of organizational culture by one that takes into account humans' perceiving, feeling, thinking, and acting. Taking advantage of the substantial progress that has been made in neuroscientific research, the book combines experiences gained from organizational culture in the past 30 years with the latest findings from brain and emotion research, as well as with important insights from sociology and psychology. The book explains the three building blocks of Neuroculture: Reflexivity, Notions, and Emotions. Neuroculture consistently conceptualizes the culture of groups and individuals consistently under one roof, which allows for a better explanation of individual deviations. It provides a structural framework and an inventory along with proven methods and templates to analyze, continuously foster and actively change organizational culture. In addition, it outlines global megatrends in order to define cultural requisites that promote sustainable success of organizations in the 21st century.

Anbieter: Dodax
Stand: 06.06.2020
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Leadership Styles in an Organisation
82,90 € *
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This book provides a guide to leaders to navigate their way within a very dynamic external environment and the changing needs and personal styles of subordinates. It explores the culture of organisations and teams and its impact on leadership. It attempts to provides tools and strategies to support leaders in their quest for meaningful change by coping with powerful external powerful forces and managing internal organisational cultural forces that often resist change.The Change Model and Leadership Style and Alignment Model provide templates and a process to align leadership styles within diverse organisational cultures and the dynamic external environment.

Anbieter: Dodax
Stand: 06.06.2020
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