The Economics of Poetr y takes an innovative approach to the genre of Neo-Latin poetry, encompassing the entire process of poetic production, from composition and physical realization to the formal presentation to the honorand. This process was not predicated upon post-Romantic ideas of inspiration and originality, but rather upon the need to produce literary works in a timely fashion, often (though not exclusively) dependent upon the realities and exigencies of the contemporary political situation. Applying this approach across more than three centuries of literary production, this volume analyses the techniques employed and developed by authors all around the world to reduce the effort of poetic composition, streamline its production and facilitate its presentation when time was a crucial factor in success. To reveal the efficient techniques which authors employed in order to meet their deadlines, each essay focuses on a variety of works by the same writer and examines the full context of their production. The re-use and recycling of previous texts and rhetorical templates - and even the re-dedication of previously presented manuscripts - emerges as a central and essential modus operandi in response to the strict dictates of fast production.
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. 1. Language: English. Narrator: Matthew Lloyd Davies. Audio sample: http://samples.audible.de/bk/brll/010388/bk_brll_010388_sample.mp3. Digital audiobook in aax.
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor´s and entrepreneur´s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications. The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.
How we can transform the global food system by changing what´s on our dinner plates. The implausible truth: Over one billion people in the world are hungry and over one billion are overweight. Far from complete opposites, hunger and obesity are in fact different manifestations of the same problem: It´s increasingly difficult to find and eat nutritious food. By examining the global industrial food system using the deceptively simple template of a classic American dinner, We the Eaters not only outlines the root causes for this bizarre and troubling dichotomy, but also provides a blueprint of actionable solutions - solutions that could start with changing out just a single item on your plate. From your burger to your soda, Gustafson unpacks how even the hyper-local can cause worldwide ripples. For instance: American agricultural policy promoting corn and soybeans in beef farming means we feed more to cows than to hungry people. This is compounded by the environmental cost of factory livestock farming, rising obesity rates, and the false economics of unhealthily high meat consumption. The answer? Eat a hamburger; just make it a smaller, sustainably raised, grass-fed one. Gustafson - a young entrepreneur, foreign policy expert, and food policy advocate - delivers a wake-up call that will inspire even the most passive listener to take action. We can love our food and our country while being better stewards of our system and our health. We the Eaters is nothing short of a manifesto: If we change dinner, we can change the world. 1. Language: English. Narrator: Dara Rosenberg. Audio sample: http://samples.audible.de/bk/adbl/019137/bk_adbl_019137_sample.mp3. Digital audiobook in aax.