Of all the Buddha´s teachings, perhaps his greatest gift can be found in ´´the Bodhisattva ideal´´, a template for living in the world as an ´´Awakener´´, a servant of the highest good for all. With his previous best-sellers, including Awakening the Buddha Within, American-born Tibetan Buddhist teacher Lama Surya Das has made the helpful, healing insights of the Buddha accessible to millions. Now, with Buddha Is As Buddha Does, he helps listeners to discover: How to become a Bodhisattva, a peacemaking spiritual warrior, an embodiment of wise compassion in action How to actively practice the ten paramitas in daily life: generosity, ethics, patience, energetic effort, meditation, wisdom, skillful means, higher aspiration, powers, and pristine awareness The Seven Jewels of the Bodhisattva: Faith and Devotion, Self-Discipline, Discriminating Wisdom, Charity, Learning, Honesty, and Modesty Inspirational lessons from history´s legendary Bodhisattvas, including Tara, Avalokitesvara, and Manjushri - plus contemporary examples of enlightened action based on the realization of the oneness of all life. 1. Language: English. Audio sample: http://samples.audible.de/sp/true/000246/sp_true_000246_sample.mp3. Digital audiobook in aax.
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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors´ own extensive experiences, along with case studies from companies such as Adidas, Marks & Spencer, Grohe and General Motors, are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.