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C-Book
109,00 € *
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This book is a practical guide for candidates on how to tackle the opposition paper C of the European Qualifying Examination (EQE), one of the more difficult papers judging by the overall results. It also provides qualified European patent attorneys with useful information on how to write, or defend against, an opposition, in particular the general practice at the EPO regarding the analysis of documents and possible approaches for drafting novelty and inventive step objections. The book tackles the problems of time-management, claim and document analysis, choosing the correct attacks and the argumentation required in the notice of opposition in the context of two alternative methodologies for solving paper C. The first is the well-known table with claim features against the prior art documents, which over the years seems to work less and less satisfactorily. The second is the ´´CEIPI´´ method with a written analysis of each claim on sheets of paper, useful for the notice of opposition. This method is specially adapted to paper C as it has developed over time. Further chapters describe the important topics of priority, interpretation, state of the art, inventive step, added subject-matter and ranges. For each topic, the authors first give references to relevant legal sources, then they explain the topic from the point of view of opposition/paper C, and finally they give examples from past papers, as exercise material. Throughout the book, the authors point out the interconnections between these topics, the methodologies and the argumentation required in the notice of opposition, especially for inventive step attacks. The book also includes a collection of the legal points that have come up in past papers, sorted by theme. The appendices contain a worked example of paper C 2010 as well as useful templates for candidates, including a notice of opposition in English, French and German. Revised and updated: Fully revised chapter on the methods to tackle Paper C. Fully revised chapters in the light of more recent examination papers, the latest guidelines for examination and the revised implementing provisions for the EQE as of 2013. Updated exam paper (C 2010) Contains standard phrases for the Notice of Opposition in all three official languages (EN, FR, DE) Contains the model solution for C 2010 and its supporting documents in all three official languages (English, French and German) More information on examination strategy Contains the model solution for C 2010 and its supporting documents in all three official languages (English, French and German) Edited by: William E. Chandler , Chairman of a Technical Board of Appeal of the EPO and Hugo Meinders, former Chairman of a Technical Board of Appeal of the EPO

Anbieter: buecher.de
Stand: 16.07.2019
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Benefits Management 2e
64,99 € *
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The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors´ extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. The book now also includes: * International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations´ practices are closely aligned with those described in the book. * A Benefits Management Maturity diagnostic which enables organizations to understand the reasons for their current investment success levels and then how to increase them. * Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects. * Further practical advice and guidance on Program and Portfolio Management, including findings from the authors´ recent research in several large organizations.

Anbieter: buecher.de
Stand: 16.07.2019
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Up to Speed: Europäischer Referenzrahmen: C1. K...
36,50 € *
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Informationen zur Reihe: Up to Speed ist ein völlig neu entwickeltes Lehrwerk für Geschäftsleute auf B2-Niveau, die ihre Kenntnisse in Business English aufbessern möchten. Es ist konzipiert für den Einzelunterricht, lässt sich aber einfach für den Gruppenunterricht anpassen. Der modulare Ansatz macht Up to Speed flexibel und ermöglicht es dem Trainer oder der Trainierin, auf die individuellen Bedürfnisse der Lernenden einzugehen. Ein Schwerpunkt ist das fine-tuning im Bezug auf Kollokationen, Grammatikfeinheiten und mehr, ein weiterer das Training der soft skills, beispielsweise bei Präsentationen. Das Kursbuch besteht aus sechs Modulen: My job and my company Day-to-day operations Effective meetings Effective presentations Socializing and networking Teamwork and international projects Weitere Merkmale Fragebögen zur Bedarfsanalyse, die es den Lernenden ermöglichen, ihre eigenen Erfahrungen einzubringen Offsite- Seiten mit themenbezogenen Infos und Texten, die freies Sprechen fördern Skills files mit Infos und templates Fallstudien Integriertes Selbstlernmaterial Zusätzlich beim Kursbuch Der Pocket Coach ist ein praktischer Begleiter im Taschenformat mit dem Wortschatz aus Up to Speed und zusätzlichen Vokabeln. Übersichten mit Redemitteln helfen, Gespräche auf Englisch vorzubereiten. Auf der Audio-CD: ein Hörbuch-Krimi für unterhaltsames Lernen nach der Arbeit Auf der CD-Extra: weiteres Hörmaterial, dazu Transcripts, Templates und mehr. Begleitmaterial Teaching Guide mit Tipps und Anregungen für den 1:1-Unterricht sowie zusätzlichem Material für den Einsatz im Gruppenunterricht Class-CDs mit anspruchsvollem Hörmaterial Umfassender Internetservice mit Unterrichtsmaterialien und -ideen.

Anbieter: buecher.de
Stand: 16.07.2019
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Money - The New Rules of the Game
29,99 € *
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This book advocates a holistic reform of the current monetary and financial system dealing with the issues of money creation, central banks, loans, stock markets, tax justice, pension security and the international monetary system - ´´Bretton Woods II´´. Its innovative approach presents several alternatives for each cornerstone, in addition to introducing a participatory democratic process whereby sovereign citizens can themselves determine the rules governing the new financial and monetary system. With ´´democratic money conventions´´ in each municipality, where the elements of this new money system are discussed and decided on in a participatory manner, and a federal money covenant which then elaborates a template for a referendum about the future ´´money constitution´´, a true ´´sovereign´´ could progressively convert money from a financial weapon into a democratic tool. The envisaged democratic monetary system, by providing equal opportunities for every member of society to participate in the development of the ´´new rules of the game´´, turns money progressively into a public good which increases the freedom for all. The new system furthermore drives the enhancement of constitutional and relational values such as human dignity, solidarity, justice, sustainability, or democracy. Money should serve life and should serve the common good. The ´´Bank for the Common Good´´ Project, which was initiated in Austria by the author Christian Felber, represents a practical example of his proposals.

Anbieter: buecher.de
Stand: 16.07.2019
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Market Research in Practice
26,99 € *
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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors´ own extensive experiences, along with case studies from companies such as Adidas, Marks & Spencer, Grohe and General Motors, are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Anbieter: buecher.de
Stand: 16.07.2019
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E-Mail-Marketing
49,95 € *
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E-Mail-Verteiler aufbauen und Maßnahmen planen Klickstarke E-Mails und Newsletter gestalten Messen, auswerten und Erkenntnisse ableiten Rechtliche Aspekte kennen, Spam-Filter umgehen Keine Web-Applikation wurde so oft totgesagt wie die gute alte E-Mail. Doch Marketer möchten auf das Medium nicht mehr verzichten, sobald sie einmal die Vorzüge erkannt haben. Professionelles E-Mail-Marketing ist eine besonders effektive Marketing-Disziplin: Newsletter und Kampagnenmails bieten messbar große Erfolge bei einem vergleichsweise geringen Ressourceneinsatz und sind so mit einem hohen Return on Investment sehr gewinnbringend. In diesem Buch erfahren Sie, wie sich E-Mails optimal als Marketinginstrument einsetzen lassen. Erfolgreich ist E-Mail-Marketing nur, wenn Sie eine Vielzahl von Regeln beachten. Denn so interessant das Medium auf der einen Seite ist - zugleich sind E-Mails häufig auch ein Ärgernis für den Empfänger. René Kulka zeigt, wie Sie im E-Mail-Kanal erfolgreich agieren undKundenbeziehungen weiterentwickeln - ohne den Abonnenten auf die Nerven zu gehen. Der Autor vermittelt detailliertes Know-how, das alle Facetten zeitgemäßen E-Mail-Marketings berücksichtigt: Sie lernen, was eine individuelle und überzeugend gestaltete Marketing-Mail ausmacht. Sie erfahren außerdem, wie Sie relevante Informationen zu einem günstigen Zeitpunkt an die richtigen Abonnenten senden. Die Erfolgskontrolle, rechtliche Aspekte sowie die Spam-Problematik werden ebenfalls ausführlich besprochen. Dieses Handbuch richtet sich sowohl an Einsteiger als auch an Praktiker - mit dem Ziel, eine solide Grundlage für den Auf- und Ausbau ihres E-Mail-Marketings zu legen. Aus dem Inhalt: Teil I: E-Mails aus historischer und technischer Sicht Teil II: Einordnung im Marketing-Mix und Versandlösungen Vorzüge, Grenzen, Ziele und Formen von E-Mail-Marketing Versandlösung auswählen Teil III: E-Mail-Verteiler auf- und ausbauen Erfolgreiche Formulare Kontaktpunkte für Adressen Adressqualität sicherstellen Teil IV: Planung Die Kommunikationsstrategie Automatisierung nutzen Teil V: E-Mailings und Newsletter gestalten Layout-Typen und Templates Die Newsletter-Struktur Betreffzeile und Absender Bilder effektiv einsetzen E-Mail-HTML und -CSS Teil VI: Messen, testen und auswerten Erfolgskennziffern analysieren Tests erfolgreich durchführen Data Mining Teil VII: Trend-Themen Video-Mails versenden E-Mail & Social Media Mobile-gerechte Newsletter E-Mail & Webanalyse Teil VIII: Rechtliche Aspekte Profilbildung Deutscher Rechtsrahmen International versenden Teil IX: Spamfilter passieren Die Reputation messen Black- und Whitelists kennen Newsletter authentifizieren Zustellprobleme beheben

Anbieter: buecher.de
Stand: 16.07.2019
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The One-Page Project Manager for Execution
20,99 € *
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Drive Strategy With Simplicity-On A Single Sheet Of Paper! The One-Page Project Manager set a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. This book, third in the OPPM series, describes how to combine the OPPM with the Toyota A3 report to create an enhanced, integrated management tool. With a refreshingly clear style, the authors walk users through implementing the OPPM/A3 using a variety of real-world case studies, as well as their own experience at O.C. Tanner Company. Rich with tools, templates, and teaching, the emphasis throughout remains on maintaining simplicity across the organization--communicating the right information to the right people at the right time to get the right things done. Praise for The One-Page Project Manager ´´Executives want the answers to two questions: Where are we today? Where will we end up? Do you really believe this cannot be accomplished on a single sheet of paper? The One-Page Project Manager series of books is encouraging you to do just that. Making this part of your Project Management methodology will simplify and improve your project communication, especially for busy executives.´´ --Harold D. Kerzner, PhD, Senior Executive Director, International Institute for Learning, Inc. Clark Campbell fills a void and bridges a communication gap that has long existed between company executives and project or program managers. OPPM successfully links corporate strategy to those in the trenches managing projects.´´ --Dr. Denis R. Petersen, PMP President and CEO, Milestone Management Consultants, LLC ´´Clark Campbell and Mike Collins present how OPPM works to drive strategy deployment. With OPPM in our lean tool kit, we have tapped into the creativity of our people to pump up productivity, cut cycle times, reduce inventories, and sustain world-class quality.´´ --Harold Simons, Executive Vice President, Supply Chain, O.C. Tanner Company Member of the Shingo Prize Board of Governors

Anbieter: buecher.de
Stand: 16.07.2019
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The Solution Selling Fieldbook
27,99 € *
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Solution Selling has been one of the most popular selling methodologies in the country for more than a decade. It is the chosen method used by more than 500,000 sales professionals worldwide. Evidence abounds of the continued popularity of Solution Selling®: the original book, published in 1994, has sold more than 130,000 copies and still selling well, and the sequel, The New Solution Selling®, has sold more than 15,000 copies in its first weeks of publication, outpacing the original. The editorial plan is to build an entire series of books with Eades´ company, Sales Performance International (SPI) built around the trademarked, Solution Selling®. brand. Increasingly, a salesperson´s success depends less on what they sell, and more on how they sell it. It seems as if everything has changed: buyers who once made time to discuss their problems now expect sales professionals to have the business savvy to diagnose their problems before they arrive. As important, buyers will only buy from salespeople who can provide both convincing and workable solutions. The FieldBook provides hands on training that goes beyond The New Solution Selling® in several important ways: .The FieldBook builds on the updated Solution Selling® sales processes, principles and management systems of The New Solution Selling. This is the first time a CD Rom with the key Solution Selling tools have been made available. .Includes the 13 Principles of Solution Selling® , with examples, quizzes and self-assessment exercises for each. This takes the original concepts in The New Solution Selling to the next level. .Includes more than 120 worksheets, letters, job aids and illustrations to better navigate salespeople through the nine boxes of solution selling®: It shows salespeople how to customize the message and the value proposition for each buyer. .The Job Aid Build Guide is a hands-on tool that SPI uses before workshops to customize job aid examples and could be used to add real meat to the book. .Templates: Each of the job aid is annotated with sidebars and notes that help salespeople better understand how to use them. .´´How to Use the Solution Selling®. Software:´´ This final section walks readers through the CD Rom. The overall look of the book will be very visual, chock full of tools, tests, job-aids, pain boxes, etc.

Anbieter: buecher.de
Stand: 16.07.2019
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