This book advocates a holistic reform of the current monetary and financial system dealing with the issues of money creation, central banks, loans, stock markets, tax justice, pension security and the international monetary system - ´´Bretton Woods II´´. Its innovative approach presents several alternatives for each cornerstone, in addition to introducing a participatory democratic process whereby sovereign citizens can themselves determine the rules governing the new financial and monetary system. With ´´democratic money conventions´´ in each municipality, where the elements of this new money system are discussed and decided on in a participatory manner, and a federal money covenant which then elaborates a template for a referendum about the future ´´money constitution´´, a true ´´sovereign´´ could progressively convert money from a financial weapon into a democratic tool. The envisaged democratic monetary system, by providing equal opportunities for every member of society to participate in the development of the ´´new rules of the game´´, turns money progressively into a public good which increases the freedom for all. The new system furthermore drives the enhancement of constitutional and relational values such as human dignity, solidarity, justice, sustainability, or democracy. Money should serve life and should serve the common good. The ´´Bank for the Common Good´´ Project, which was initiated in Austria by the author Christian Felber, represents a practical example of his proposals.
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors´ own extensive experiences, along with case studies from companies such as Adidas, Marks & Spencer, Grohe and General Motors, are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Sales training doesn’t develop sales champions. Managers do.The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better - fast.Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.Winner of Five International Best Book Awards, Coaching Salespeople into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:Boost sales, productivity and personal accountability, while reducing your workloadConduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunitiesAchieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of businessDesign, launch and sustain a successful internal coaching programTurn-around underperformers in 1. Language: English. Narrator: Dennis Holland. Audio sample: http://samples.audible.de/bk/adbl/002494/bk_adbl_002494_sample.mp3. Digital audiobook in aax.
E-Mail-Verteiler aufbauen und Maßnahmen planen Klickstarke E-Mails und Newsletter gestalten Messen, auswerten und Erkenntnisse ableiten Rechtliche Aspekte kennen, Spam-Filter umgehen Keine Web-Applikation wurde so oft totgesagt wie die gute alte E-Mail. Doch Marketer möchten auf das Medium nicht mehr verzichten, sobald sie einmal die Vorzüge erkannt haben. Professionelles E-Mail-Marketing ist eine besonders effektive Marketing-Disziplin: Newsletter und Kampagnenmails bieten messbar große Erfolge bei einem vergleichsweise geringen Ressourceneinsatz und sind so mit einem hohen Return on Investment sehr gewinnbringend. In diesem Buch erfahren Sie, wie sich E-Mails optimal als Marketinginstrument einsetzen lassen. Erfolgreich ist E-Mail-Marketing nur, wenn Sie eine Vielzahl von Regeln beachten. Denn so interessant das Medium auf der einen Seite ist - zugleich sind E-Mails häufig auch ein Ärgernis für den Empfänger. René Kulka zeigt, wie Sie im E-Mail-Kanal erfolgreich agieren undKundenbeziehungen weiterentwickeln - ohne den Abonnenten auf die Nerven zu gehen. Der Autor vermittelt detailliertes Know-how, das alle Facetten zeitgemäßen E-Mail-Marketings berücksichtigt: Sie lernen, was eine individuelle und überzeugend gestaltete Marketing-Mail ausmacht. Sie erfahren außerdem, wie Sie relevante Informationen zu einem günstigen Zeitpunkt an die richtigen Abonnenten senden. Die Erfolgskontrolle, rechtliche Aspekte sowie die Spam-Problematik werden ebenfalls ausführlich besprochen. Dieses Handbuch richtet sich sowohl an Einsteiger als auch an Praktiker - mit dem Ziel, eine solide Grundlage für den Auf- und Ausbau ihres E-Mail-Marketings zu legen. Aus dem Inhalt: Teil I: E-Mails aus historischer und technischer Sicht Teil II: Einordnung im Marketing-Mix und Versandlösungen Vorzüge, Grenzen, Ziele und Formen von E-Mail-Marketing Versandlösung auswählen Teil III: E-Mail-Verteiler auf- und ausbauen Erfolgreiche Formulare Kontaktpunkte für Adressen Adressqualität sicherstellen Teil IV: Planung Die Kommunikationsstrategie Automatisierung nutzen Teil V: E-Mailings und Newsletter gestalten Layout-Typen und Templates Die Newsletter-Struktur Betreffzeile und Absender Bilder effektiv einsetzen E-Mail-HTML und -CSS Teil VI: Messen, testen und auswerten Erfolgskennziffern analysieren Tests erfolgreich durchführen Data Mining Teil VII: Trend-Themen Video-Mails versenden E-Mail & Social Media Mobile-gerechte Newsletter E-Mail & Webanalyse Teil VIII: Rechtliche Aspekte Profilbildung Deutscher Rechtsrahmen International versenden Teil IX: Spamfilter passieren Die Reputation messen Black- und Whitelists kennen Newsletter authentifizieren Zustellprobleme beheben
Every now and then a book comes along that takes you places you´ve never been before. Living the Hero´s Journey is one of those books! (Marshall Goldsmith, author of Tiggers, number-one New York Times best seller) Uncover your life path. Author Will Craig shares the paths traveled, lessons learned, and insights gained as the founder and former dean of an international coaching and mentoring company. Experience how to use movies and mythology to uncover the path that is truly yours. This is your call to adventure: Unroll the map of self-discovery and embrace a whole new world of joy and wisdom.Gain access to the hidden location that holds the answers to the meaning of life and the secrets to happiness.Explore the pathways and side roads of the inner journey with strength and confidence.Unlock the secrets of the Ancient Greeks who mastered the success principles of know thyself.Demystify the process of understanding and actualizing your purpose and passion.Meet your mentor and learn how to earn the essential and indispensable gift.Summon the courage to be the hero in the action-adventure story that is your life!In an age where people look outward for direction and upward for inspiration, Living the Hero´s Journey provides a time-honored template for looking inward and going deep for the answers we seek. Begin your journey today! 1. Language: English. Narrator: Jonathan Ostrander. Audio sample: http://samples.audible.de/bk/acx0/145086/bk_acx0_145086_sample.mp3. Digital audiobook in aax.
Drive Strategy With Simplicity-On A Single Sheet Of Paper! The One-Page Project Manager set a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. This book, third in the OPPM series, describes how to combine the OPPM with the Toyota A3 report to create an enhanced, integrated management tool. With a refreshingly clear style, the authors walk users through implementing the OPPM/A3 using a variety of real-world case studies, as well as their own experience at O.C. Tanner Company. Rich with tools, templates, and teaching, the emphasis throughout remains on maintaining simplicity across the organization--communicating the right information to the right people at the right time to get the right things done. Praise for The One-Page Project Manager ´´Executives want the answers to two questions: Where are we today? Where will we end up? Do you really believe this cannot be accomplished on a single sheet of paper? The One-Page Project Manager series of books is encouraging you to do just that. Making this part of your Project Management methodology will simplify and improve your project communication, especially for busy executives.´´ --Harold D. Kerzner, PhD, Senior Executive Director, International Institute for Learning, Inc. Clark Campbell fills a void and bridges a communication gap that has long existed between company executives and project or program managers. OPPM successfully links corporate strategy to those in the trenches managing projects.´´ --Dr. Denis R. Petersen, PMP President and CEO, Milestone Management Consultants, LLC ´´Clark Campbell and Mike Collins present how OPPM works to drive strategy deployment. With OPPM in our lean tool kit, we have tapped into the creativity of our people to pump up productivity, cut cycle times, reduce inventories, and sustain world-class quality.´´ --Harold Simons, Executive Vice President, Supply Chain, O.C. Tanner Company Member of the Shingo Prize Board of Governors
Solution Selling has been one of the most popular selling methodologies in the country for more than a decade. It is the chosen method used by more than 500,000 sales professionals worldwide. Evidence abounds of the continued popularity of Solution Selling®: the original book, published in 1994, has sold more than 130,000 copies and still selling well, and the sequel, The New Solution Selling®, has sold more than 15,000 copies in its first weeks of publication, outpacing the original. The editorial plan is to build an entire series of books with Eades´ company, Sales Performance International (SPI) built around the trademarked, Solution Selling®. brand. Increasingly, a salesperson´s success depends less on what they sell, and more on how they sell it. It seems as if everything has changed: buyers who once made time to discuss their problems now expect sales professionals to have the business savvy to diagnose their problems before they arrive. As important, buyers will only buy from salespeople who can provide both convincing and workable solutions. The FieldBook provides hands on training that goes beyond The New Solution Selling® in several important ways: .The FieldBook builds on the updated Solution Selling® sales processes, principles and management systems of The New Solution Selling. This is the first time a CD Rom with the key Solution Selling tools have been made available. .Includes the 13 Principles of Solution Selling® , with examples, quizzes and self-assessment exercises for each. This takes the original concepts in The New Solution Selling to the next level. .Includes more than 120 worksheets, letters, job aids and illustrations to better navigate salespeople through the nine boxes of solution selling®: It shows salespeople how to customize the message and the value proposition for each buyer. .The Job Aid Build Guide is a hands-on tool that SPI uses before workshops to customize job aid examples and could be used to add real meat to the book. .Templates: Each of the job aid is annotated with sidebars and notes that help salespeople better understand how to use them. .´´How to Use the Solution Selling®. Software:´´ This final section walks readers through the CD Rom. The overall look of the book will be very visual, chock full of tools, tests, job-aids, pain boxes, etc.